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June 22, 2022

Stephen Sullivan - Founder Stio

Stephen Sullivan - Founder Stio

In this episode I sit down with Stephen "Sulli" Sullivan. Sulli is a fixture in the Outdoor Industry and the JH Community. Sulli was the co-founder and president of Cloudveil Mountain Works from 1997 to 2010, an apparel company born and bred in the Teto


In this episode I sit down with Stephen "Sulli" Sullivan.  Sulli is a fixture in the Outdoor Industry and the JH Community.  Sulli was the co-founder and president of Cloudveil Mountain Works from 1997 to 2010, an apparel company born and bred in the Tetons and a staple of the community.  I still have some of the products and I often notice them on folks who too have old favorites that die hard.  

After a brief hiatus and the expiration of a non-compete Sulli founded Stio in 2011 where he remains today as the CEO.  Stio was founded to inspire connection with the outdoors through beautiful, functional products infused with mountain soul.  True to the authenticity of the brand, the Stio catalog is on full display daily in and around the Rocky Mountains and beyond. In recent years Stio has experienced exponential growth (something I look forward to discussing today) To see Sulli’s vision come to fruition after decades of hard work and persistence is an inspiration and a case study of entrepreneurship for those lucky enough to work in industries, they are passionate about.  

You can still find Sulli on the mountains, trails and rivers that fueled his vision some 30 years ago, daily.  Sulli is a frequent panelist and lecturer in the outdoor/snow sports/fly fishing space and serves as a business mentor to several local and national companies. He is a board member/treasurer of the Jackson Hole One Fly Foundation and Center Management inc. 

Sulli grew up in Grand Junction, CO and went to school in Durango where he graduated from Fort Lewis College.  Sulli lives in Wilson, WY with his wife Anna and his three children Pryor (a former coworker of mine), Stewart and Harriet.  Without further adieu, please welcome Sulli to the show!

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